Shaft Skinz Innovative golf accessory
I kind of fell into starting a business in the golf industry......and it took over my life.
As a lover of golf I had been noticing that (graphite) shafts were becoming more decorative in their design and golfers were starting buy clubs in part because of the look of the shaft.
I combined my knowledge of shrink-sleeving with what I was seeing as an emerging consumer ‘desire’ - people increasingly choosing to express themselves through their choices - and created a product I branded ‘Shaft Skinz’.
I created samples with a UK supplier and proved my concept through brief consumer research. The creation of the brand mark and the graphics for unique pack structures (which I also designed) saw me ready to go and ‘sell my wares’. When 13 of the first 15 shops I walked into bought product I new I was on to something!
In order to promote the product (without any budget to speak of) I went to the top of the game to see if the professional players would both use them and let me promote that fact.
At the first PGA Tour event I got 5 players including the defending Champion, Rory Sabbatini (pictured) to use the product. Their images went straight on the website!
In all I managed to get 98 tour pros from various Tours around the world.
